PremiumTrust Bank has commissioned its fifth branch in Effurun, Delta State.
Unveiling the new branch, Managing Director and Chief Executive Officer of the bank, Mr Emmanuel Efe Emefienim, noted that though the bank was new, it parades seasoned bankers with more than 150 years of experience in the banking industry.
He said, “PremiumTrust Bank is a new bank licensed by the CBN some months back, but it is not entirely new because the management team behind the bank have vast experience in the industry”.
According to him, between April 19 2022, when the bank first commenced its business activities, the Effurun branch became the fifth branch the bank had opened.
“Today marks a major landmark for PremiumTrust Bank as we open our 5th branch. It should also be noted that within the next two weeks, the Abuja branch will be opened – that makes it six branches in a row”, he said.
He maintained that the speed at which branches are being opened underscores the fact that the people behind the bank understand the business,saying, “we are not in it to make up the numbers but to make a whole lot of difference in the industry.
He said that the choice of Effurun was well-thought-out, as it is the commercial nerve centre of the state.
Emefienim said that PremiumTrust Bank has come into the Nigerian banking industry not just to increase the number of banking options available to customers, but to do things differently. He highlighted three things that would happen in Effurun as a result of the bank’s entry into the market.
He said:”Firstly, we will be co-creating with our customers to provide customized solutions suited to their needs. Because we understand the customers, we will not throw up products and push them into the market. We want them to be part of the solutions”.
In giving a graphic detail of how the products will be developed, he said; “We will sit with them (customers), consider their needs and come up with solutions that will be tailor-made to address those needs.
“This is unique, and we have started doing it already. In less than three months that we have been in business, we have become the toast of many customers.
“Secondly, the response time from banks to customers is usually a big challenge. In PremiumTrust Bank, we will not only deliver value, but we will always do so with a sense of urgency – this speaks to our speed at execution. When you understand the business and what the customer wants, it is easy for you to respond to their need in record time.So, we deliver service to customers, but we do them with a sense of urgency, executing in a timely manner.
“Thirdly, we will do business not just to make a profit but to impact the community where we serve. One certain thing is that we will not leave Effurun the way we met it.Our slogan is – “Together for growth”. We will support and grow businesses. We will impact the environment. We will touch lives. I am sure that we will make a positive impact within the community.So PremiumTrust is here to stay, and we will deliver the kind of value that will exceed expectations by the grace of God”.
