The Advertising Regulatory Council of Nigeria, ARCON the apex advertising regulatory body in Nigeria,has implored content creators to comply with the statutory code of advertisement to avoid sanctions.
The Director General of ARCON,Dr. Olalekan Fadolapo,gave the charge in a statement.
He lamented that most of the advertisements exposed by this group of content creators are not only unethical with unverified claims and misinformation but also in violation of the Nigerian Code of Advertising Practice.
He added:“By this a public notice, brand owners, digital agencies, secondary digital media space owners (ie bloggers, vloggers, influencers, comedians skit makers etc) and other advertising stakeholders in the digital/online media space are advised to obtain pre-exposure approval of all advertisement advertising and marketing communications in accordance with the Nigerian Code of Advertising Practice and the ARCON Act No 23 of 2022.”
