Group General Manager of Continental Hotel, Karl Hala, says Nigeria is the real cradle of humanity” with a rich cultural heritage that spans thousands of years.
The potential if well harnessed could effectively aids Nigeria’s economic growth and development by way of vistas of opportunity therein, he said.
At a conference organized by Business Day Media in Lagos themed ” People ,Culture and Infrastructure Building Inclusive Tourism Models for Nigeria’s Growth”, Karl highlighted the country’s ancient Nok terracotta art, powerful kingdoms like Benin and Oyo, and over 250 ethnic groups, each with rich customs, music, crafts, and languages.
He lamented that despite Nigeria’s rich cultural heritage, the country is still perceived as a risk destination by many potential tourists.
He added: “Our biggest barrier isn’t insecurity. It’s not infrastructure. It’s perception,” he said. However, he expressed optimism that the country’s youth can be a game-changer in promoting tourism and cultural heritage.”
According to him , the hospitality and tourism industry is not just an economic sector, but a national amplifier. “When a guest feels welcome, safe, and inspired — they become an ambassador for Nigeria,”
He implored Nigerians to own their narrative and showcase the country’s rich cultural heritage to the world.
He said the conference provided a platform for stakeholders in the tourism industry to discuss ways of promoting Nigeria’s tourism potential and the ancillary business prospects in the plethora of tourist attractions across the country .
” The tourism industry has the potential to contribute significantly to Nigeria’s economic growth and development. With the right policies and investments, the industry can create jobs, generate revenue, and promote cultural exchange.
” Nigeria’s tourism potential is vast and diverse, with many attractions and experiences that can be marketed to tourists. The country has a rich cultural heritage, beautiful landscapes, and vibrant cities that can be showcased to the world”, Karl asserted.
He noted that the conference was a step in the right direction towards promoting Nigeria’s tourism potential stressing that with the right mindset and commitment, Nigeria can become a major player in the global tourism industry.
He said the event was a testament to the growing interest in Nigeria’s tourism industry and the potential for growth and development in the sector noting that with the right support and investment, the industry can thrive and contribute to the country’s economic growth and development.