Lafarge  Rewards Customers With Diamond Club

Lafarge Africa Plc has launched  Diamond Club, an exclusive club created to reward and recognize its trade partners who have consistently delivered big volumes of the company’s products to customers and end-users.

The company said Diamond Club is exclusive to customers and trade partners designed and structured with tools and benefits that will boost customers’ efficiency.

Speaking at the launch in Lagos,the Chairman of Lafarge Africa, Prince Adebode Adefioye reinstated the company’s commitment to providing innovative and sustainable building solutions. “Lafarge Africa is committed to innovative and sustainable building solutions. Innovation and sustainability being at the heart of what we do drives our commitment to our stakeholders and our customers who are our partners.”

Lafarge’s CEO, Khaled El Dokani during the event remarked, “The Diamond Club which we are launching today is our way of showing our appreciation whilst deepening the partnership that has enabled us to reach and serve our customers with great efficiency.’

He further remarked: ‘For us at Lafarge Africa, our commitment goes beyond the numbers and making a profit. Our commitment to our stakeholders is to deliver our products and services in a manner that builds progress for people and the planet. To achieve this commitment, we need the right partners by our side. You have been with us through this journey.’

Lafarge also formally unveiled the lead retail app ‘Navendor’ which enables customers to order the company’s products and services from the comfort of their homes and monitor the progress of the delivery by tracking the trucks assigned to handle their orders.

The Commercial Director, Lafarge Africa Plc, Gbenga Onimowo stated that the launch of the Diamond Club is a major milestone in the journey the company began 6 years ago to greatly optimize market routes and create a suite of innovative products and services for its esteemed customers.

He added:“The Diamond Club reflects our value for the customer and we as a company are committed to delivering innovative and sustainable building solutions. This club is an innovative way of working with our partners, incentivizing and rewarding their commitment. It also demonstrates our commitment to people and sustainable partnerships and we look forward to welcoming even more of our customers into the Diamond Club.”